Founded in New York by Joy A. M. Frazier, Keis To Joi develops a vision of luxury rooted in meaning, emotion, and heritage. Each creation is designed as an object of personal significance, rather than a purely aesthetic statement.

The collection was developed under the creative direction of founder Joy A.M. Frazier, with design execution led by Alejandro Guillen, Lead Designer for Keis To Joi. Built around three distinct silhouettes, the line comprises The Muse Tote, The Freedom Saddle, and The Legacy Clutch.

The Muse Tote, associated with wisdom, features a structured and balanced design, created for those who move forward with clarity and vision.

The Freedom Saddle, freer and more dynamic, expresses courage and movement through a bold silhouette.

The Legacy Clutch, more intimate, celebrates heart, transmission, and a lasting connection to enduring values.

The bags were crafted by Jean Rousseau for Keis To Joi, with particular attention to leather selection, construction, assembly, and finishing.

While we are widely known for our bespoke watch straps, this project naturally extends our long-standing expertise in leather craftsmanship.
More than a stylistic exercise, The Keis Within Collection reflects a conviction we hold dear: craftsmanship finds its true meaning when it serves a sincere, coherent vision, designed to last.

The Keis Within collection is available online at www.keistojoi.com and at our New York atelier-boutique, located on the third floor of the iconic William Murray Residence, just steps from Fifth Avenue.