Apple Watch strap

Atlantis Apple Watch strap red textured rubber

Material and finish
The width includes 2 figures, expressed in millimetres (mm).
The first figure measures the width of the strap “between the lugs”, i.e where the strap is attached to the watch case.
The second figure measures the strap at the buckle (generally there is 1mm, or more frequently, 2mm difference between the width “between the lugs” and the width “at the buckle”.
As an example - size 14/12 (14mm “between the lugs” / 12mm “at the buckle”), 18/16, etc.
All our straps can be ordered with a Jean Rousseau buckle (stainless steel or gold plated), in this particular case, you will only need to measure the necessary size of your watch “between the lugs”. However, if you want to use the original buckle of your watch, you will absolutely need to carefully take both measurements and send us a bespoke request.
Our standard length sizes include 2 figures, both expressed in millimetres (mm).
The first figure measures the length of the short part of your strap (the one carrying the buckle) and the second one, the long part.
-L size: 85 / 115 mm – i.e. 85 mm for the short part (the one with the buckle) and 115 mm for the long part
- M size: 70 / 110 mm
-S size: 65 / 105 mm
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Go for a swim with your Apple watch - and keep it stylish: our Atlantis watch straps are water-resistant and they fit any Apple Watch.


Product code


Color reference


Detailed features

Transform your 38 and 42 mm Apple Watch with our new premium Atlantis Rubber Apple Watch strap. Its exclusive finish provides the rubber the aesthetic of Cordura with the sustainability of rubber to accompany your Apple Watch in any circumstances. The classic turn edge and 100% non-leather construction allows a perfect water-resistance to the strap. The slight flat padding of 4mm thickness at the watch case mixed with high-end rubber and the Jean Rousseau savoir-faire will highlight your wrist with comfort, elegance, and technicity on any occasion.

jean rousseau red thread watch roll tool


Jean Rousseau is dedicated to fulfilling requests for personalized leather goods. If a product has caught your eye but you prefer a certain color, material, or stitching, let us know and we will create a customized item just for you. We will gladly devote our expertise to hand-craft your unique piece.


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The Collection


For its new collection, Jean Rousseau invites you to stroll along the elegant beaches of the Atlantic. The Maison was inspired by the contrasting architecture of the towns on the French Côte d’Argent and the summer elegance of its visitors.
The Atlantique collection is full of contrasts and elegant materials. Made of nubuck alligator, soft calf, fabric and even rubber, the straps and small leather goods from this collection are perfect for a classy summer look and will fit any elegant timepiece.
The collection features timeless straps such as the Classic 3.5 but also new ones like the Velcro watch strap. The collection also enhances the materials with items like the Soft Watch Roll.

Atlantique Atlantique
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The Manufacture


Manufacture Jean Rousseau creations draw on expertise that has been recognised for over sixty years by the most prestigious brands. Each article is meticulously crafted to guarantee exceptional quality. A skilled and enthusiastic team creates items that meet the most exacting standards every day.